The word “campaign” is a versatile term with a rich history and diverse applications. It’s used across various fields, from military operations to marketing strategies and social movements. Understanding its meaning, particularly in the context of Bengali, can unlock a deeper comprehension of how organized efforts are described and understood in this language. This article aims to delve into the multifaceted meaning of “campaign” in Bengali, exploring its synonyms, antonyms, grammatical nuances, and practical uses. Whether you’re a language learner, a marketing professional, or simply curious about the nuances of the Bengali language, this exploration of “campaign meaning in Bengali” will provide valuable insights.
Campaign Meaning in Bengali
The core meaning of “campaign” in Bengali revolves around the idea of an organized series of activities aimed at achieving a particular goal. This can encompass a wide range of endeavors, from political campaigns striving for electoral victory to marketing campaigns promoting a new product or social campaigns advocating for change. The specific Bengali words used to translate “campaign” often depend on the context and the nature of the organized effort. However, the underlying theme of a planned and coordinated effort remains constant. It’s important to note that the translation might not always be a single word, but rather a phrase that captures the essence of the campaign in question.
Campaign অর্থ কি?
Campaign শব্দটির বেশ কিছু বাংলা অর্থ হতে পারে, এবং এর সঠিক অর্থ প্রসঙ্গের উপর নির্ভর করে।
সাধারণভাবে, Campaign (ক্যাম্পেইন) এর অর্থ হলো:
- অভিযান: এটি একটি সুপরিকল্পিত কর্মোদ্যোগ যা নির্দিষ্ট লক্ষ্য অর্জনের জন্য পরিচালিত হয়।
- প্রচারণা: এটি কোনও বার্তা বা ধারণাকে বিস্তৃতভাবে প্রচার করার জন্য একটি সংগঠিত প্রচেষ্টা।
- আন্দোলন: এটি কোনও সামাজিক বা রাজনৈতিক পরিবর্তন আনার জন্য একটি সংঘবদ্ধ প্রয়াস।
এছাড়াও, Campaign এর আরও কিছু অর্থ হতে পারে:
- নির্বাচনী প্রচারণা: কোনও প্রার্থীকে ভোট দেওয়ার জন্য জনগণকে রাজি করানোর জন্য প্রচারণা।
- বাজারজাতকরণ প্রচারণা: কোনও পণ্য বা পরিষেবা বিক্রি বাড়ানোর জন্য প্রচারণা।
- সামরিক অভিযান: শত্রুকে পরাজিত করার জন্য সেনাবাহিনীর অভিযান।
Campaign শব্দটির বাংলায় উচ্চারণ হল “ক্যাম্পেইন”।
Examples
Let’s look at some examples to illustrate the “Campaign Meaning in Bengali” in various contexts:
- Political Campaign: “The candidate launched a vigorous election campaign across the country.” In Bengali, this could be translated as “প্রার্থী দেশজুড়ে একটি জোরালো নির্বাচনী প্রচারণা শুরু করেছিলেন।” (Prarthi desh জুড়ে ekti joralo nirbachoni procharona shuru korechilen.)
- Marketing Campaign: “The company is running a new advertising campaign to promote its latest product.” In Bengali, this could be “কোম্পানিটি তার সর্বশেষ পণ্যটির প্রচারের জন্য একটি নতুন বিজ্ঞাপন প্রচারণা চালাচ্ছে।” (Company-ti tar shorbośeśh ponnotir procharer jonno ekti notun bigyapon procharona chalachche.)
- Social Campaign: “They organized a campaign to raise awareness about environmental issues.” In Bengali, this could be translated as “তারা পরিবেশগত সমস্যা সম্পর্কে সচেতনতা বৃদ্ধির জন্য একটি প্রচারণা সংগঠিত করেছিলেন।” (Tara poribeśhgoto somossya somporke sochetonota briddhir jonno ekti procharona songothito korechilen.)
- Military Campaign: “The army launched a successful military campaign to regain control of the territory.” In Bengali, this might be “সেনাবাহিনী এই অঞ্চলটির নিয়ন্ত্রণ ফিরে পেতে একটি সফল সামরিক অভিযান শুরু করেছিল।” (Senabahini ei onchol-tir niyontron phire pete ekti sophoi samorik obhijaan shuru korechilo.)
Synonyms
Understanding the synonyms for “campaign” in Bengali helps to grasp the nuances of the word’s meaning. Here are a few close synonyms:
- Abhijan (অভিযান): This word emphasizes a planned and organized journey or expedition, often with a specific objective in mind. It’s frequently used in military and exploratory contexts, but can also refer to broader campaigns.
- Procharona (প্রচারণা): This term focuses on the act of spreading information or promoting an idea, often associated with marketing and advertising campaigns.
- Andolon (আন্দোলন): This word is used for social or political movements aimed at achieving specific reforms or changes. It implies collective action and a sense of struggle.
- Udyog (উদ্যোগ): This term signifies initiative or undertaking, highlighting the proactive nature of a campaign.
- Porikolpito Prochesta (পরিকল্পিত প্রচেষ্টা): This phrase translates to “planned effort” and captures the deliberate and strategic nature of a campaign.
Antonyms
While there isn’t a single direct antonym for “campaign” in Bengali, we can consider phrases that represent the opposite concept of an organized effort:
- Aporikolpito (অপরিকল্পিত): Meaning “unplanned” or “unorganized,” this describes actions taken without a specific strategy or goal.
- Bichchinnota (বিচ্ছিন্নতা): Meaning “disconnection” or “isolation,” this contrasts with the coordinated nature of a campaign.
- Niṣkriẏatā (নিষ্ক্রিয়তা): Meaning “inactivity” or “passivity,” this term represents the opposite of the active engagement involved in a campaign.
Grammar
“Campaign” in its English form is a noun and a verb. Let’s look at the grammatical aspects:
- Noun:
- Singular: Campaign
- Plural: Campaigns
- Verb:
- Base form: Campaign
- Present tense: Campaign/Campaigns
- Past tense: Campaigned
- Past participle: Campaigned
- Present participle: Campaigning
When translating to Bengali, the grammatical structure changes. Bengali doesn’t have direct equivalents for all verb tenses or the concept of adding “-ing” for the present participle. Instead, the context and auxiliary verbs are used to convey the tense and aspect of the action.
Uses
The use of “campaign” and its Bengali equivalents is widespread. Here are some common areas:
- Politics: Election campaigns are a major aspect of political life, and the term “nirbachoni procharona” (নির্বাচনী প্রচারণা) is frequently used.
- Marketing and Advertising: Businesses use “bigyapon procharona” (বিজ্ঞাপন প্রচারণা) or simply “procharona” (প্রচারণা) to promote their products and services.
- Social Activism: Social movements utilize “andolon” (আন্দোলন) or “procharona” (প্রচারণা) to raise awareness and advocate for change on issues like human rights, environmental protection, and social justice.
- Public Health: Public health campaigns, often referred to as “sochetonota procharona” (সচেতনতা প্রচারণা) or “janaswasthya procharona” (জনস্বাস্থ্য প্রচারণা), aim to educate the public about health issues and promote healthy behaviors.
- Military: The term “samorik obhijaan” (সামরিক অভিযান) is used to describe military operations.
Related Phrases
Several phrases in Bengali relate to the concept of a campaign:
- Procharona chalano (প্রচারণা চালানো): This literally translates to “to run a campaign” and is a common way to express the act of conducting a campaign.
- Andolone jhapিয়ে পড়া (আন্দোলনে ঝাঁপিয়ে পড়া): Meaning “to jump into a movement,” this phrase signifies active participation in a social or political campaign.
- Abhijaner netritwo deoa (অভিযানের নেতৃত্ব দেওয়া): This translates to “to lead a campaign” and highlights the leadership role in an organized effort.
- Procharona chaliye jaowa (প্রচারণা চালিয়ে যাওয়া): Meaning “to continue campaigning”, it indicates a sustained effort over a longer period.
- Sochetonota srishiti kora (সচেতনতা সৃষ্টি করা): Meaning “to create awareness” is a phrase often used in the context of social campaigns.
Conclusion
The “campaign meaning in Bengali” is a multifaceted concept that encompasses a wide range of organized efforts aimed at achieving specific goals. From “nirbachoni procharona” (নির্বাচনী প্রচারণা) in politics to “bigyapon procharona” (বিজ্ঞাপন প্রচারণা) in marketing and “andolon” (আন্দোলন) in social movements, the essence of a planned and coordinated approach remains central. By understanding the various Bengali words and phrases used to express the concept of a campaign, along with their synonyms, antonyms, and grammatical nuances, we gain a deeper appreciation for the richness and dynamism of the Bengali language. This exploration provides a comprehensive overview of “campaign meaning in Bengali,” offering valuable insights for language learners, professionals, and anyone interested in the intricacies of language and communication.